Selling Timeshares Through Family Guilt

Timeshare salespeople are selling the concept of family this holiday season. With sales growth down, salespeople are hitting the public where it smarts the most, in the guilt department. They are pushing the idea of family vacations, family holidays, spending more time with your family and so on.

I’ve perused several timeshare websites and they are really promoting the family value message. One said that vacations are a necessity for stressed out families and that timeshare owners take more vacations. Another quoted that during tough economic times we need to bring the family together more than ever and that if you owned a timeshare that would be easier to do.

I don’t disagree that family is important, but it’s just wrong to use the idea of spending more time with your family as a way to sell timeshares. This is just another example of how they use hard hitting, underhanded sales tactics that play on the emotions. If timeshares are so great, wouldn’t they sell well without high pressure methods? -- M. Beddingfield