Westgate Timeshare Resorts Ordered to Pay $1 Million
By M. Beddingfield
Westgate Resorts, a Florida-based timeshare firm, has been ordered to pay $1 million in punitive damages by a Utah County. The reason? They were using travel vouchers that were too difficult to redeem.
Like many timeshare companies, Westgate used travel vouchers as bait to get people into their sales tours. They promised free trips for two to California, including air fare and lodging in Anaheim. What they didn’t disclose was the fact that there was also an upfront cost to redeem the travel voucher and severely limited restrictions.
In the trial, the jury gave punitive damages to Westgate to make a point to the timeshare industry that fraudulent schemes will not be tolerated.
Westgate Resorts plans to appeal the final civil judgment and says that the independent telemarketing firm in charge of scheduling the tours should have made callers aware of the travel restrictions.
Source
Westgate Resorts, a Florida-based timeshare firm, has been ordered to pay $1 million in punitive damages by a Utah County. The reason? They were using travel vouchers that were too difficult to redeem.
Like many timeshare companies, Westgate used travel vouchers as bait to get people into their sales tours. They promised free trips for two to California, including air fare and lodging in Anaheim. What they didn’t disclose was the fact that there was also an upfront cost to redeem the travel voucher and severely limited restrictions.
In the trial, the jury gave punitive damages to Westgate to make a point to the timeshare industry that fraudulent schemes will not be tolerated.
Westgate Resorts plans to appeal the final civil judgment and says that the independent telemarketing firm in charge of scheduling the tours should have made callers aware of the travel restrictions.
Source
Labels: Florida timeshare, time share, timeshare, timeshare sales tours, travel voucher, Westgate
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